How redundancy can be “a blessing disguise”

A top marketing director who was made redundant after 20 years in industry, said that it was a "blessing in disguise."

Marketeer Richard Michie, from Gleadless, Sheffield, said that his redundancy became a launch pad for his own marketing business which is now celebrating its first birthday.
Mr Michie who runs the Marketing Optimist, said: "Whilst redundancy can be daunting, it can also be a brilliant opportunity to achieve your dreams.
"I’d always wanted to run my own business, but the timing was never right. I wanted to control my own destiny and spend more time with my family, so using my marketing skills to help other businesses grow made a lot of sense."

And the father-of-five has had astronomical success in the past year, working with over 35 businesses to provide them with "the marketing department they don't have."
Mr Michie puts his success down to finding a gap in the market.

He said: "SME businesses know that they need marketing to generate sales but they just don’t have the time or knowledge to do it themselves, they’re too busy running their business. They need to be lean so using me as their marketing department means that they utilise my skills when they most need help without the cost of hiring someone full-time."
Mr Michie offers marketing strategy, search engine optimisation, web design, social media management and email marketing.

He said: "I'm amazed how quickly my business has grown throughout the region and it's going from strength to strength.
"I've never been happier." 

To find out more about the Marketing Optimist, go to www.marketingoptimist.co.uk
Follow the Marketing Optimist on Twitter @MarketOptimist, Facebook @MarketingOptimist and LinkedIn https://www.linkedin.com/company/the-marketing-optimist

CONTACT SOPHIE HALE AT EVOKE MEDIA GROUP ON: SOPHIE_MEI@HOTMAIL.CO.UK OR CALL: 07828613061

A top coach who helps partners of accountancy firms achieve freedom has published a book called The Highly Profitable Accountant. 

Author Rudi Jansen, Head Coach at Accoa, shares some of his exclusive tips from his book which has more positive reviews than any others in the field. 

Video link: https://www.youtube.com/watch?v=p6U8xhqqy7U

Link to extract from book: http://accoa.co.uk/25-profit-wasting-tasks-accountants-need-to-stop-doing/

Top Accountant’s coach pens book to help partners achieve business freedom

In The Highly Profitable Accountant, Rudi Jansen lays out a step-by-step guide where you will learn:

* The Profitable Practice Model that gives you at least 50%+ Net Profit
* How to build your A+ team so you can focus on growing your practice
* Master delegation with the Who-What-When Triangle
* Outsourcing and how to make it work for you
* Three simple systems to reduce your lock-up within 60 days
* How to get up to 16 referrals a week
* And much more!

A top coach, who specialises in helping managing partners of accountancy practices, has shared his secrets in a new book.
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Internationally trained business coach Rudi Jansen, who qualified as a chartered accountant, wants to show practice owners how to reduce lock-up, make more time for themselves and increase their net profit percentage to at least 50%.
Mr Jansen runs successful coaching company Accoa which helps partners implement the right systems and processes that will help their practices grow exponentially.

His book, The Highly Profitable Accountant, promises to help accountants to “take control of their practice, make more money and get their life back.”

Mr Jansen, who hails from South Africa where he qualified as an accountant, said: “I went into accountancy to achieve my dream of freedom.

“By freedom I mean I wanted more time and money so I could excel in all areas of my life.”

But Mr Jansen quickly realised that he had very little time, of which he craved, as he was so engulfed in his accountancy work.

He said: “Money has a nasty habit. The more I made, the more I spent. And freedom still felt out of my reach.”
Mr Jansen decided to travel the world, to pursue his dream, and to learn from the best business coaches in different industries.

By doing this, he began to develop his own theoretical business model, which became the launching pad for Accoa.
Mr Jansen said: “I started Accoa to help business owners achieve business freedom.”
“As a result, I ended up coaching over 220 small-to-medium sized businesses and I helped them to flourish through implementing the core systems and processes a business needs to grow.”
His results were phenomenal and in 2012, Mr Jansen decided to focus his coaching company purely on helping accountancy practices.

“This meant that Accoa was perfectly aligned with my vast range of experience in both practice and commerce.”
Mr Jansen hopes to share his expertise with as many managing partners as possible, to help them achieve freedom from the day-to-day running of their practices.

In order to do this he is a regular speaker at high-profile events within the accountancy sector and runs his own series of free monthly training webinars.

Mr Jansen’s new book The Highly Profitable Accountant, demonstrates his tried and tested models which he has refined throughout his years coaching other accountancy practices.
The Highly Profitable Accountant is currently selling on Amazon for £14.99 however Mr Jansen has a limited supply to give away for free as part of a promotion. If you would like to order a free copy while stocks last please go to[http://www.thehighlyprofitableaccountant.co.uk
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To find out more about Accoa go to: www.accoa.co.uk<http://www.accoa.co.uk/>