When business budgets are limited, "extra" services such as PR and marketing are often the first to be cut.
But that's a big mistake which some SMEs make said Colette Lowe of Chew PR.
"When there's a down-turn, that's exactly when you need to invest in a good strategy for your business with PR and marketing being a huge part of that."
Mrs Lowe has joined up with fellow industry expert and trainer Michelle Poole, from Ossett, to offer businesses and individuals a smart way to invest in PR and marketing.
Mrs Poole, who runs Practical Business Training which prides itself in providing hands-on training, said: "We are offering people a cost-effective PR and Marketing solution all in one day.
"We will be teaching businesses and individuals the tricks of the trade and helping them to develop a PR and Marketing strategy which they can implement themselves.
“As always our guests on the day won't just absorb information but they'll do and plan some of the work we talk about."
Attendees will create their own Distribution List, and draft their first story.
They will also create their own Marketing Plan and a plan to dedicate time to deliver it.
Mrs Poole said: "They'll be in good hands too because Chew PR has managed the PR and marketing for some big businesses such as the Shackletons which helped them to achieve a 50 per cent increase in their profit.
"Our PR and Marketing course is very popular and dedicating a day on these two items will seriously impact your action."
The next course is on Wednesday April 26 at 9.30am until 4pm at Langham House, Westgate, Wakefield WF2 9SR, costing £150. To book, go to: practicalbusinesstraining.co.uk
Or for more information, call: 01924 580959 or email: firstname.lastname@example.org
Training on twitter.com/BusinessTrgand Facebook.com/PracticalBusinessTraining
The PR element will enable you to leave with:
A Distribution List
A PR structure for you to follow
Ideas on what stories you have to share
Your first PR piece started (if not finished)
The Marketing element will cover:
Your target audience
The platforms available
What you are going to say, where you are going to say it and how often you are going to say it
A Plan for your Marketing efforts for a month.
A Plan for dedicating time to deliver your Marketing Plan