A “SHY SEAMSTRESS” EXPANDS FASHION EMPIRE AND LAUNCHES A ‘PINK PALACE HQ’ DESPITE LOCKDOWN WOES3/5/2021
A new multi-storey fashion design studio has opened up it’s new “pink palace” HQ sprinkling some glitter onto Cleckheaton town centre Wake Bespoke which has amassed a large online following for it’s lavish tailor-made designs seen on the likes of influencers, the cast of TOWIE and A-listers on the red carpet, has “finally had it’s fairytale ending” after a tumultuous year of Lockdowns delaying its launch. CEO and chief designer Jordan Wake said: “We’ve used this time to our advantage, to really give our new home a dazzling makeover! “We know it’s been a challenging time but in our true spirit of empowering transformations and true makeovers to glow from the inside out... we have utilised this time to focus on our core, create new products to suit the active lifestyles of our customers, lead online sewing masterclasses and create our very own pink palace to add some sparkle back into people’s lives.” Jordan, 28, who has evolved from a studio apartment HQ in Leeds City Centre to three floors dedicated to her dream of dressing women to feel empowered, thrived online in lockdown with a viral campaign of women dressing up in her most flamboyant designs whilst doing menial tasks at home due to events being cancelled. She also set up the Glow and Grow Ladies Network community for women who want to level up in life. Jordan, originally from Leeds, started out as a “shy seamstress” on work experience where she would spend her nights at her grandmas house to finish off her own designs. But thanks to her unique flamboyant style and her passion for creating any design for each woman regardless of background, she quickly rallied up enough support to launch her own business “Just Jordan,” she laughs. With her humble down-to-earth Yorkshire personality, she quickly built up a repertoire of returning clients from women recovering from a range of surgeries to prom queens and brides as well as catwalk models. She said: “We’re all about making every woman feel amazing from the inside out, we’re a female empowerment company disguised as dress makers!” After making a storm online, celebrities and top influencers took note and started arranging exclusive fittings from Jordan who has evolved into the global fashion brand Wake Bespoke. Jordan said: “I am naturally an introvert, so social media gave me the platform and the confidence to build my customer base and most of all serve every woman from the red carpet to brides walking down the aisle, from party goers in Ibiza to school prom dresses. “Whatever age, background, size, style or challenge, we promise to use our skill, warmth of our friendly team and experience to empower every woman from unique costumes to off-the-peg activewear. “We’re family run and owned and we can’t wait to welcome every woman into our store whether it be to book a consultation in our new HQ or online to shop, book a consultation or just get in touch about our range of feel-good products and sewing masterclasses.” It’s a “fairytale ending” as Jordan and her team leap forward into a new story offering a range of services, serving guests near and far and bring some cheer back to Cleckheaton, West Yorkshire with their new Wake Bespoke HQ complete with a consultation area, gift shop and instagrammable backdrops. Jordan said: “I have dropped ‘just’ from my vocabulary too, I am not just Jordan or just a seamstress, I am a CEO of a female empowerment company which is starting it’s new fairytale with a fitting premise! “I can’t wait to welcome all women into my store or say hi on one of my outline platforms, you can find us @WakeBespoke.” You can shop now for Wake Bespoke’s latest collections via the boutique section on their website, by going to: https://www.wakebespoke.co.uk or you can book a consultation for made to measure services either online or in store. Wake Bespoke’s new premise is located at 51 Northgate, Cleckheaton, BD19 3HS. Bookings are via appointment only. You can also follow Wake Bespoke on instagram, facebook and twitter @wakebespoke.
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