When business budgets are limited, "extra" services such as PR and marketing are often the first to be cut.
But that's a big mistake which some SMEs make said Colette Lowe of Chew PR.
"When there's a down-turn, that's exactly when you need to invest in a good strategy for your business with PR and marketing being a huge part of that."
Mrs Lowe has joined up with fellow industry expert and trainer Michelle Poole, from Ossett, to offer businesses and individuals a smart way to invest in PR and marketing.
Mrs Poole, who runs Practical Business Training which prides itself in providing hands-on training, said: "We are offering people a cost-effective PR and Marketing solution all in one day.
"We will be teaching businesses and individuals the tricks of the trade and helping them to develop a PR and Marketing strategy which they can implement themselves.
“As always our guests on the day won't just absorb information but they'll do and plan some of the work we talk about."
Attendees will create their own Distribution List, and draft their first story.
They will also create their own Marketing Plan and a plan to dedicate time to deliver it.
Mrs Poole said: "They'll be in good hands too because Chew PR has managed the PR and marketing for some big businesses such as the Shackletons which helped them to achieve a 50 per cent increase in their profit.
"Our PR and Marketing course is very popular and dedicating a day on these two items will seriously impact your action."
The next course is on Wednesday April 26 at 9.30am until 4pm at Langham House, Westgate, Wakefield WF2 9SR, costing £150. To book, go to: practicalbusinesstraining.co.uk
Or for more information, call: 01924 580959 or email: firstname.lastname@example.org
Training on twitter.com/BusinessTrgand Facebook.com/PracticalBusinessTraining
The PR element will enable you to leave with:
A Distribution List
A PR structure for you to follow
Ideas on what stories you have to share
Your first PR piece started (if not finished)
The Marketing element will cover:
Your target audience
The platforms available
What you are going to say, where you are going to say it and how often you are going to say it
A Plan for your Marketing efforts for a month.
A Plan for dedicating time to deliver your Marketing Plan
Press release: All Things Blogging in Selby
Fancy your hand at blogging?
It's time to get your blog on as an expert is coming to town.
Trainer Michelle Poole is hosting an event to help established and aspiring bloggers boost or set-up their blogging sites.
Mrs Poole, who has spent years as an IT coach and founder of Practical Business Coaching, said: "Our All Things Blogging course is all you need to get off the starting blocks with blogging – or re-inspired if you’ve lost your way.
"It will take you from 'what is blogging' all the way through to posting and sharing your blogs."
Mrs Poole, who is also a Virtual Hand assistant, decided to put on blogging specific courses due to the rising demand of businesses wanting to add blogs to their site as well as budding hobby and professional bloggers.
She said: “Blogs add personality to a brand and can turn into a business of their own.
"I've seen an increasing number of people wanting to get their voice out there via a blog format, so I'm pleased to be able to share my skills on how to do this successfully."
The event which takes place at Selby Enterprise Cafe will help aspiring bloggers come up with content ideas, a blog template and finding images to use.
As well as practical advice on setting up your blog and creating your first blog post
the All Things Blogging course takes place on Tuesday April 18 from 9.30am until 4pm, costing £100 including lunch and refreshments.
For more information, go to: practicalbusinesstraining.co.uk
Practical Business Training – Providing the Tools ...
Hello Welcome to Practical Business Training. We have created face to face, practical training because we were fed up of leaving training with a stack of notes and ...
To book tickets, go to: http://bit.ly/2onA3za
Find on twitter.com/BusinessTrg
For press enquiries:
Contact: Sophie Hale
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NOTES TO EDITORS:
Why blogging is big business
Blogging means big business for companies and consumers, with a rising tide of businesses utilising vlogs and blogs.
Why? Well IT trainer and blogging coach Michelle Poole, said: "Brands and PR companies are now approaching bloggers rather than just the traditional media because they want voices that relate to their customers.
"So blogs which fit the niche market they want to target can be a great way of advertising.
"It's not just about the size of a blogs audience, it's also about how engaged their audience is and who their audience is."
These so-called online influencers don't all run traditional blogs either.
As Mrs Poole explains: "Some are micro-bloggers which means they may use just one social media platform to share their story.
"For example Instagram is great for fashion, food and beauty photos whilst twitter can be good for news and short text base stories."
But most bloggers tend to use a range of platforms.
Family, health and life blogger Sophie Mei Lan at MamaMei.co.uk agrees.
She said: "I love each platform for its uniqueness.
"You have to treat them all differently.
"I tend to use Wordpress for my blog posts and then YouTube for my longer form videos.
“Then facebook is my greatest referrer through live video content, photos and sharing other people’s blogs too.”
For more tips and advice, go to: Facebook.com/PracticalBusinessTraining
About Michelle Poole, Practical Business Training:
After 6 years running my VA business and training any number of people, including VAs, both in my business and ‘other’ lives I’ve found that I just love training.
I love going on training too – over the years I have not stopped learning and am drawn to all manner of training – be it free, online, face to face, mega bucks or just talks at networking events.
However, I hate training courses where I leave buzzing with enthusiasm, a brain that is coming up with multiple ideas and a passion for the learning – because I know that when I leave the training, armed with lots of notes, handouts, workbooks, etc I return to a desk or an inbox that is bursting with work to begin/continue.
All that hard work and time taken to learn has been wasted because I won’t be able to get straight on with it, and when I finally do – I’ve forgotten what to do, how it works and what were all those hidden gems that I missed!
My training is differentYou will take action, you will complete work, time is built in to actually write a PR piece, collate a distribution list, start a blog, create a 3-month calendar – and that’s just the first two courses I have developed (PR & Marketing and All Things Blogging).
Here at Practical Business Training we are giving you the tools, training and TIME to work ON your business marketing – because we all know how important it is. When you leave with your plan you can continue the action – or outsource if it just becomes too much. I’m a great believer in getting help (if you need help check out my VA business as they can certainly help you).
More about All Things Blogging:
Fact file on the course:
Spend a day learning about the top thing that will get you more clients. Create a blogging calendar and have blogs ready to publish. Learn what the best images are for your business and where to find them and ensure no one else uses them.
You will leave the course with:
Sophie Mei Lan
Follow me @SophieMeiLan
My personal blog: mamamei.co.uk
For my latest films, go to: https://www.youtube.com/channel/UCN4nwFkGBwFCefz9RKSVKsQ
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Sophie Mei Lan