An online parenting community and business network has been launched in the city "to take the stress out of family life."
Wakefield Mumbler aims to support families by providing relevant local information for free. At its core Mumbler is about supporting local families and bringing together parents and carers from across the district.
And as part of that they want to support parent and child related businesses by offering free and paid for online business listings as well as monthly networking events.
Owner of Wakefield Mumbler Heather Sweeney said: "To join our network your business needs to be listed on Wakefield Mumbler, your business should be based in Wakefield or you live in Wakefield. Mumbler businesses centre around parenting and child related products and services, or a local craft business owned by a parent,. You can also be listed in our trusted trades if our Mumblers recommend you. Full details of how to get your free basic listing or enquire about paid listing can be found on wakefield.mumbler.co.uk.
"We are a small and friendly network and we welcome speakers from any business to come to our networking events to give a speech on a suitable topic for our SMEs."
Previously Wakefield Mumbler's business network has heard from Practical Business Training about blogging and Evoke Media Group has spoken about PR.
Mrs Sweeney said: "We would love to hear from experts in marketing, SEO, IT and anything you think would be of value to our members."
Mumbler is a franchise which was started by mum Sally Haslewood in Harrogate originally as a Facebook group to meet other parents.
But the group quickly grew into also being a website and hosting events.
The hope with Mumbler is to create a sense of community for families in each area with hyper local support and listings.
Wakefield Mumbler’s Mrs Sweeney said: “I launched the Mumbler website and community in Wakefield earlier this year and we have already run events across the district as well as attracting hundreds of parents and businesses to our Facebook groups.
"As a mum myself I understand the daily challenges that parents face.
So I created the business network to help support other parents like me who are running businesses whilst contending with childcare and everything else!
"Although most of our business network members are mums to young children this is not a requirement. We run our meetings on an evening after our children are in bed but this is also to suit people who work in the day too."
Mrs Sweeney hopes Wakefield Mumbler will be a place where families can easily access the local information they need and to find a welcoming platform where they are free to ask for recommendations for groups, services, advice for family problems, ideas for days out and everything else in between.
"I hope Mumbler will take the stress out of family life for others in Wakefield, as Harrogate Mumbler did for me when I was a new mum in Harrogate.”
The social media savvy pregnant mum-of-one also works part-time as a teacher as well as running her new business as a franchisee.
For more information visit wakefield.mumbler.co.uk.
Or email: email@example.com
Or attend an event: Either of their family fun days to find out more on July 2 at The Ruddy Duck and a big family fun day in September.
One Woman, One World, One challenge...
An award-winning business woman from Wrenthorpe, Wakefield is cycling across Israel for charity.
Owner of One World Travel Samantha Harvey, 49, has set off on the journey of her life and is the only woman in the group of 50 people who will be riding across 600km of tough terrain.
The seasoned traveller is hoping to raise £6,000 for her chosen charities.
Mum-of-three Mrs Harvey said: "I love a challenge and I am passionate about raising as much money as possible to help communities across the world.
"Although I am nervous about this as I am the only woman in a group of men but I'm determined to do it for the girls."
Mrs Harvey, who set up One World Travel in 2002, had to overcome a bicycle accident and having her bike stolen, before even starting the ride of her life.
But the winner of the People's Choice Award at Wakefield Business Awards 2016, said that she is used to overcoming obstacles and her customers have spurred her on.
Mrs Harvey said: "Everyone has been so generous with their donations and their encouragement, that I'm determined to do this."
The ride which raises money for UJIA (https://ujia.org/about-us/overview/) and Smile for Orly (Facebook.com/smilefororly) starts in the North of Israel, over five consecutive days the team of cyclists will cover 600km to reach the south of the country.
But not one to rest on her laurels as soon as Mrs Harvey touches down on English soil she jets straight off to an international business conference.
But she said business to her is more about helping the community in which she lives.
Mrs Harvey said: "I love Wakefield and I've raised my family here so I try to do as much as I can for the area."
Mrs Harvey has run Wakefield 10K for the hospice and her company One World Travel hosts an annual gala dinner for the charity.
To follow the intrepid entrepreneur on her travels, go to: samoneworld.wordpress.com
Or find her at https://www.facebook.com/samanthaharveyrural/
Two blogging and vlogging experts have joined up to put on an exclusive event to help aspiring bloggers and film-makers.
Professional blogger Sophie Mei Lan, 29, has won awards for blogging about her family's daily life in the city as well as Vlogging (video blogging) about current affairs issues and mental health.
The Sandal mum-of-two started blogging at university and started her own human rights magazine as a result.
Since then, Ms Mei Lan took a break from blogging to focus on her career as a journalist at BBC, Johnston Press and the Daily Mirror.
She said: "I saw blogging as a launch pad into the media industry. I never imagined that I would do it as a career."
But when Ms Mei Lan's second child became seriously ill she left her "dream job" at the BBC to be a stay at home working mum. Ms Mei Lan said: "During the period in which my daughter was in intensive care, I started filming my experiences to help to keep me as sane as possible.
"Then when she was better I made my vlogs into a film which won media awards.
"So this inspired me to start vlogging and blogging about our lives."
Now the entrepreneurial blogger and vlogger runs MamaMei.co.uk in which she shares stories about her own mental health problems, attachment parenting alongside recipes and money-saving tips to help other families.
Ms Mei Lan, who also runs filming and PR company Evoke Media Group, said: "I really wear my heart on my sleeve when it comes to my work. But I love what I do and it means I get to work with some amazing brands which allows me to stay working from home."
And now she has joined up with fellow blogger and trainer Michelle Poole, from Ossett, to help others get in to blogging and Vlogging.
"It's really exciting to collaborate with a fellow media expert, to help businesses wanting to utilise blogs and vlogs as well as individuals who are interested in learning the skills as a hobby or as a future career.
"In our 1 day workshop we will share the tricks of the trade.
"So participants will learn all they need to know to start blogging and /or Vlogging."
"The intensive workshop will be very practical so that people will leave with a vlog and blog post as well as a schedule.
Mrs Poole who runs Practical Business Training said: "We pride ourselves on hands-on training that's great value and you don't just leave with a tonne of notes - you've also produced lots during the day."
The workshop takes place on Thursday May 18th 10am-4pm at Socialicious Cafe
1a WestMorland Street, Wakefield, WF1 1PN.
For more information, go to: evokemediagroup.co.uk or email: firstname.lastname@example.org
To book tickets, go to: http://bit.ly/2p91zA6
Find on twitter.com/EvokeMG
What the day involves:
How to start Vlogging: the basics
How to frame and shoot your vlog
How to Vlog like a pro
Presenting tips and techniques
Make your first Vlog
Learn about the different types of Blogs
Where to get your content
Leave with a Blog Template
Boosting and Sharing your Blog for maximum exposure
121 Surgery – get your question
For press enquiries:
Contact: Sophie Hale
--------------------------- ENDS ---------------------------
NOTES TO EDITORS:
Why you need to get Vlogging
By Sophie Mei Lan
Blogger & Vlogger at MamaMei.co.uk
Publicist and film-maker at EvokeMediaGroup.co.uk
Journalist at SophieMeiLan.com
We've all watched videos on social media platforms from documentaries on YouTube to funny Facebook lives and viral videos on twitter - but can such videos help you and your business?
The answer is, of course, yes!
Videos can add personality to your brand. You can go from being just a logo to people seeing the voices behind the business and in turn this allows you to connect more with your audience.
Simple but effective...
Vlogging can include Facebook videos, Facebook lives, videos on Instagram and twitter as well as obvious platforms such as YouTube.
Vlogs are more casual than traditional films and promotional videos, but they can be a great add-on to get your message and story across.
It's tempting to use vlogs just to sell sell sell - which is fine sometimes - but really you want people to return to your site because they're getting value from it, and in turn you're gaining their trust.
For example, I co-own a video production and PR company (evokemediagroup.co.uk) so our planned vlogs will include "How to tell your story", "The one Vlogging trick you need to know about," and "Why you need publicity."
Evoke Media Group - evokemediagroup.co.uk
Evoke Media Group produces, manages and publishes multimedia content for businesses and charities of all sizes.
We also offer training in the above areas so these videos are great teasers to what we do.
I also run my own family and lifestyle blog and vlog at MamaMei.co.uk so my target audience here is very different from Evoke.
So my vlogs include "a day in the life of" style videos so people can empathise with our crazy family life as well as vlogs on current affairs that relate to parenting etc.
These vlogs are more casual whereas the Evoke ones tend to be just shot on a tripod and piece to camera whereas the Mama Mei ones encapsulate a chaotic family life where I look far from polished!
So if you run a craft business you probably want people who appreciate the value of crafting and handmade goods. You may want to do vlogs on: "How to start to crochet," "Meet the family behind our business," "How to make a pop-up card," and "Why buy handmade."
If you run an events company you might want to do vlogs on, "How to create the perfect event," "Top 10 event ideas" or "How to be the perfect host for your guests."
Or say if it's a sports related business you might want to do vlogs on, "How to incorporate fitness in your daily life," "How improving the gym can change your life," and, "How to do the perfect home workout." This is something I offer in my online health club and on my Facebook.com/danceschools page for bellydancebySophieMei.com e.g. "How to bellydance whilst doing the cleaning..." (https://www.youtube.com/watch?v=wvf_VgF8HBk&t=1s)
To find out more, go to evokemediagroup.co.uk or follow them on twitter and Facebook @EvokeMG
For more on the blogging side of things, go to MamaMei.co.uk or follow her on twitter and Facebook @MamaMeiBlog
Why blogging is big business
Blogging means big business for companies and consumers, with a rising tide of businesses utilising vlogs and blogs.
Why? Well IT trainer and blogging coach Michelle Poole, said: "Brands and PR companies are now approaching bloggers rather than just the traditional media because they want voices that relate to their customers.
"So blogs which fit the niche market they want to target can be a great way of advertising.
"It's not just about the size of a blogs audience, it's also about how engaged their audience is and who their audience is."
These so-called online influencers don't all run traditional blogs either.
As Mrs Poole explains: "Some are micro-bloggers which means they may use just one social media platform to share their story.
"For example Instagram is great for fashion, food and beauty photos whilst twitter can be good for news and short text base stories."
But most bloggers tend to use a range of platforms.
Family, health and life blogger Sophie Mei Lan at MamaMei.co.uk agrees.
She said: "I love each platform for its uniqueness.
"You have to treat them all differently.
"I tend to use Wordpress for my blog posts and then YouTube for my longer form videos.
“Then facebook is my greatest referrer through live video content, photos and sharing other people’s blogs too.”
For more tips and advice, go to: Facebook.com/EvokeMediaGroup
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Sophie Mei Lan