I would describe myself as a creative who loves the digital world and the opportunities it creates for me to work online and still sue my creative flair.
I run Evoke Media Group who tell stories for businesses, brands and organisations through multi-platform content aka whatever platform will tell a story best we will use, or we will adjust the story for a desired platform, so it is as powerful as possible. This can be through (primarily) video content and words but also through simple graphics, photography, images and people e.g. influencer marketing which is online word-of-mouth marketing through ‘social media influencers’ with a relevant following and community.
Isn’t it the tech world vs the creative world?
I think a decade ago when my business partner Daria and I first started our business venture, I would have separated our roles too - Daria was the ‘tech’ behind-the-scenes person and I was the ‘creative’ person on the screen who would write the stories, come up with ideas for content and share the content. But I quickly discovered how the two worlds no longer collide, but they are in synergy with one another.
Daria would design and maintain websites, make pretty graphics and content of which we both had creative ideas for. I muse and she does. But we are both digital and both creative.
I have been brought up in a family of art lovers and artists, my mum Panni Loh is an artist for example and my sister Gemma Slack is a fashion designer and my aunties love art too. But growing up I would have said I am not an artist or creative because I didn’t create visual art such as paintings and drawings. But as we all know art is much more dynamic than that, I love to dance, teach bellydance and move! There’s a reason why I love dance and art as a therapy it is a way to express myself and so is the digital world.
Like with art, the digital world is diverse, it’s not just for “IT geeks” or so they are dubbed through the stereotype but there is a plethora of opportunities for creatives to work online and express their creative flair.
From sharing artwork on Instagram to creating graphics, editing videos, building websites, there are so many ways to express your creativity digitally.
And as with all art, dance and drama… there are many mediums and ways individuals can choose to express themselves. Some actors may love on screen work, others may love the stage, and some may love to write… and they can do that online too!
I now also coach social media skills to individuals and businesses which people see ‘separate’ to my creative side. But like with art, we need to keep an open mind. I express myself a lot online and pretty much everything I and we do these days is digital in some way.
Whether I am designing simple graphics through the Canva app or photoshop or Daria is editing using Final Cut Pro… we are both and we are all creative in our own way.
Better still, the online world has opened up many opportunities for us creatives to work online. Whether that be designing websites or social media content or writing blog posts or thinking of catchy ads using keywords.
How creative can you be online?
You can be so creative, and I even teach dance online, I vlog, I write and pretty much everything I do, I utilise the digital world in some way. Being online specifically is a lot more democratic for me as well as anyone can learn to be creative and create amazing content, so it really is a great platform for all artists, creatives, writers and everyone to express their creative flair and even get paid too!
By Sophie Mei Lan
Co-founder of EvokeMediaGroup.co.uk
Blogs at mamamei.co.uk / yorkshirefamilies.co.uk / blogupnorth.co.uk