BUSINESS GROWTH TIPS: How to create your business and marketing plan - Ad:Venture

It's always worth investing in time to decide, focus and plan out your business and marketing plan. 

Here's a good method we have recently started to use: 

OGSM METHOD which is an abbreviation for Objectives, Goals, Strategy and Measures is a great way to set your marketing or business plan up. 

You could do this as an excel spreadsheet or to start with a mind map to make notes. 


What is the OGSM Method? 

OBJECTIVES: These can be personal or professional
E.g. I want to work four days a week in school hours or I want to increase my profit margin by £100k.  

GOALS: Then split your objectives down into specific goals
E.g. I want to achieve (x) goal by (x) date. 
 
STRATEGY: How am I going to achieve that? What things can I do to achieve that
E.g. Networking / Facebook Ads / PR. 

MEASURE - How am I going to measure it works?
E.g. Every event I go to I want to come out with 3 leads for my 10k packages or a certain conversion rate for your ads. 

"A goal without a plan is just a wish." - Antoine de Saint-Exupéry


We love learning and this is from our workshop with Ad:Venture and Jonny Ross as we believe in investing time out on your business not just in it. It is so important to set our business, marketing and career goals with a plan to take action but also to celebrate your successes and learn from your failures.  

As I, The Sparkle Coach, always say: "Our failures are our stepping stones to success." 


​By Sophie Mei Lan 
Co-founder of EvokeMediaGroup.co.uk 
Blogs at mamamei.co.uk / yorkshirefamilies.co.uk / blogupnorth.co.uk 

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