REPURPOSING CONTENT: What is repurposing content? Why repurpose online? And How to repurpose content?
What is repurposing content?
Repurposing content is when we use content for one purpose and then re-use it for another e.g. we turn a blog post into a vlog or a social media infographic. Or we might turn a podcast episode into a blog post and so on. In a physical sense, we may epicycle clothing so we bought a pair of jeans to wear as trousers and then in the future we turn that into a skirt or bag. But the great thing about repurposing online content is that we end up with multiple pieces of content from one idea or good piece of work.
For example this blog post I have already made into a video and a Canva graphic (attached/see here).
Why should we repurpose content?
Here are some of the main reasons why it is a good idea to repurpose content (especially your best work):
How should we repurpose content?
Once you get into the habit of repurposing content it is good to start to think about this when you create the content. E.g if I am doing a vlog with key points in it I write these down to prepare for the vlog but I also know that I can then use these points later to make a blog post or Canva graphic or both!
So start thinking about one piece of content you could repurpose and what platforms would you post this on?
By Sophie Mei Lan
Co-founder of EvokeMediaGroup.co.uk
Blogs at mamamei.co.uk / yorkshirefamilies.co.uk / blogupnorth.co.uk