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Evoke Media Group

Video and digital content that evokes your emotions through story-telling
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​Video production company Evoke Media Group creates social media videos, corporate films and documentaries to tell stories and evoke emotions to win hearts and change minds.

The team, based in the North of England, is led by international film-maker Daria Nitsche and multi-award-winning journalist Sophie Mei Lan who have a long history working in Broadcast TV, Film and Radio, specialising in content to create social change. The pair, who live in Yorkshire but work worldwide, have a passion to tell stories from seldom-heard communities in a glossy yet shareable way through the power of video and multimedia content. 

​Evoke Media Group can create, film, edit and distribute the best video and social media content with impact as well as offering affordable social media and digital skills training for those on a budget. From raw vlogs to multi-million pound advertisement videos, Evoke has the experience to create campaigns and films to suit a range of budgets whilst still telling stories in a unique way.
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​There is no point of making great video content that nobody sees
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​Evoke Media Group started out by making videos for businesses but the all-female crew quickly realised that there is no point of making great video content that nobody sees. So rather than just investing on creating great visuals and brilliant stories, the team looked at how and where to share the content. As co-director Sophie Mei Lan has a side hustle as a blogger and vlogger, the team decided to explore influencer marketing. 

This was the birth of Evoke’s Blog Up North influencer network which now has almost 500 influencers on its books. Evoke connects brands with the best influencers in the north of England to help promote their videos and content to achieve their desired marketing goals at a fraction of the cost of traditional advertising. 

The Blog Up North influencer network comprises of a range of social media experts from Instagrammers to YouTubers with over a million subscribers. 
​A vlog style video Evoke made with YouTube platform Channel Mum on Anxiety to promote Channel Mum’s Anxiety Course led to 3300 news articles to be written about it. The video went viral globally with press generated worldwide. Leading to a phone-in on ITV’s This Morning alongside the resident ChannelMum.com psychologist. As a direct result of the video campaign, the website experienced a 670 per cent increase in traffic to its mental health support courses and forums.

Other recent Evoke / Blog Up North clients include Specsavers, JYSK and Go Ape. 
​Evoke Media Group now offers full campaigns for businesses which includes influencer marketing as well as making documentaries for Channel 4 News and creating Branded Content Films, a hybrid between corporate videos and films/documentaries, where companies sponsor a film or documentary style video with an impact.​
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